HOW WE CHOOSE OUR BANDS

Well, we’ve been live for just under 4 weeks now and nearly 2000 people from 6 continents (sadly, still no Antarctica) have navigated their way here to watch our featured artists perform. Not bad considering this has been a completely word of mouth endeavor thus far. France has given us the most foreign love to date (merci beaucoup); and we've had visitors from surprising places like Ecuador, Morocco, Oman and the Philippines.

We are humbled by the support and aim to continue to expand the site and introduce you to awesome new music... like this week's featured band Hello My Name is Red.

A common question we’ve been getting since going live is how we choose the bands we feature on the site. I’ve decided the best way to answer that question is by addressing potential artist directly... and bluntly. And the best way to do that is with a completely unscientific 4 question test I devised in my top secret musical research facility.

So, break out your #2 pencils boys and girls... the test begins now:

1) Is your singer any good?
I truly believe that a band lives or dies by its singer. I’ve checked out many a band that had my ear until the singer opened his or her mouth and ruined everything. I don’t care how good the rest of your band is, if your singer sucks, no one will care. Period. Now I’m not saying your singer has have to have the best voice in the world (check out this week’s Current Obsession for proof of that), but they do need to know how to use what they have to compliment the music.

2) Do you know how to mix a track?
This is a good indicator of your musical ear. If you can’t tell that the mix on your demo is terrible you really don’t have an ear for music. And just to be clear, I’m talking about the quality of the mix, not the quality of the recording. I’ve heard some awesomely mixed garage tapes (take this week’s featured band for example)... but conversely I’ve heard some terribly produced studio recordings.

3) Do you have a style all your own?
I’m not saying you have to be your own unique special flower... just don’t be a deft copy of the bands you like. You may be incredible, but if I wanted to hear those bands, I’d listen to them, not you.

4) Do you have a song that will stick with me after I’m done listening to it?
Because at the end of the day, no matter how good you singer is, no matter how talented you are as musicians, or how unique your band is, if you can’t write a song that stays with me when I’m done listening, what’s the point? You might as well hang out in your garage and play for yourselves. The whole reason for going out to share your music with the world is in the hopes that they’ll take it away with them. If you don’t at least have one vulture of a song that can dig its talons into your audience’s skull, then they will forget about you the second the music stops. If you give your audience nothing, they will take nothing away with them. I can honestly say that each and every band we’ve featured so far on this site has had at least one or more of their songs stuck in my head for a significant amount of time.

So there you have it. I do recognize that the above may seem a bit snarky and that musical taste is a completely subjective thing that no test can really define, but if you were cool enough to have taken an honest look at yourself and answered yes to all of the above, I’m sure you’re probably worth checking out... and we’d love to hear from you.

NEXT WEEK: “HOW TO TELL IF YOUR BAND SUCKS”
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